Organizations in today’s digital age face a set of challenges that they have never experienced before. As commoditization of technology continuously lowers barriers to entry across industries, incumbents are being disrupted by players that are smaller, nimble, and agile. New business models, products and services are being launched on a daily basis by new entrants, forcing incumbent organizations to look for new ways to create competitive advantages and differentiators. Data and analytics have become prominent tools among many that organizations plan to leverage to manage the new realities better.
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