The experience economy has changed businesses and business models. To be competitive in this new landscape, companies must deliver exceptional experiences and leverage new opportunities to generate revenue. SAP’s customer experience (CX) suite helps organizations succeed in these areas by delivering a continuously personalized engagement based on the customer’s preferences, sentiment, and behavior, and enabling new e-commerce channels. So how do you take advantage of these capabilities without risking noncompliance with the growing number of data privacy regulations? This webinar shows you how to drive sales performance, generate new leads, and deliver personalized service while taking customer privacy and consent into account.